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Park bench stickers launched as PR for giving dignity to “bad deaths

Toronto’s edition of Thestar.com reported in December 2009 (for the article click here) on an original campaign for dignified dying: park bench stickers, to commemorate the “bad deaths” of a number of people, at the same time inviting readers to visit their website www.dignityindeath.com. Designers McKay and Manson both experienced “bad deaths” and decided to pay attention to the issue in this way.

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